Supreme Deck Store — Marketing Director Proposal
Marketing Director — Proposal

A 12-Month Plan to Build
the Machine

Jon, I understand your vision — and here's my plan to facilitate and execute it.

Systems first. Lead generation second. Every phase builds on the last — and by Spring 2027, the full operation is running at scale.

Prepared ByDanté Answar
DateJune 2026
AvailableQ3 2026
Official LaunchFeb / Mar 2027
What I'm Bringing

Built before the first conversation.

GHL CRM Demo
A working demo was built and presented before any agreement — full pipeline, workflows, and operations manual. Full build to spec happens Month 1.
Proprietary Homeowner List
40,000+ verified homeowners across NJ, NY, and PA — built through years of running home service campaigns. Proprietary IP, not a purchased list. It identifies the exact buyer profile for deck projects and gets applied to Meta to build custom audiences and lookalikes from day one. Most campaigns spend 30–60 days and thousands of dollars figuring out who to target. That problem does not exist here.
AI — Applied
Actively leveraging AI to automate content production, accelerate campaign buildout, and scale operations without scaling headcount. An evolving capability applied to every part of this role.
Background
Nearly 10 years in NJ home services marketing. $1.5M+ managed Meta ad spend. NJ Home Improvement Contractor licensed. Familiar industry, not a new one.
Direct Meta Rep Access
$1.5M+ in managed Meta ad spend has earned me direct access to a dedicated Meta account rep — with scheduled monthly strategy sessions. That relationship comes with this role, available to consult on campaigns, troubleshoot issues, and unlock features most advertisers never see.
Live Campaign Results — June 2026
900+
leads generated in 26 days
$24–27
cost per lead
$22K+
active monthly ad spend managed
NJ
home services market — live right now
The $75 CPL target in this proposal is conservative. These campaigns are running at less than half that.
Executive Summary

The model is working.
The machine just needs to be built.

Supreme Deck Store is a consumer-facing brand in the residential deck space. Homeowners engage from first contact through signed agreement. Vetted contractors handle installation. The brand is the authority. The contractors are the fulfillment.

First priority is not lead generation. It is building the foundation — systems, roles, and processes — solid enough to handle volume when ready.
CompanySupreme Deck Store
Annual Revenue~$10-20 Million
Primary MarketNew Jersey (expanding)
Business ModelConsumer-facing brand — qualified leads matched to vetted contractors
Contractor NetworkExisting — ready to engage
CRM PlatformGoHighLevel — demo complete, full build Month 1
Resources AvailableSEO team, video production, content team, web development team
RoleMarketing Director
Business Model

How a lead becomes a completed job.

1
Lead Generation
Homeowner discovers Supreme Deck Store through ads, SEO, or referral and submits a lead form.
2
Appointment Setting
Appointment setter receives the lead, qualifies via phone call, and books a confirmed estimate on the salesman's calendar with notes. Salesman receives a warm, pre-qualified lead — not a cold inquiry.
3
Estimate
Salesman arrives prepared, conducts the estimate at the customer's property, and delivers the quote.
4
Close
Customer agrees and signs — Supreme Deck Store owns the sale.
5
Contractor Handoff
Job is matched to the right vetted contractor based on scope, size, and availability.
6
Production
Contractor builds the deck and sees the project through to completion.
12-Month Plan

Specific months. Clear deliverables.
Click any phase to expand.

Jul – Sep 2026Q3 2026
Foundation & Systems
Build the machine before turning it on. No ad spend. No lead gen.
+
GHL CRM full build to spec — salesman pipeline, appointment setter workflow, automations, all fields and tags
Appointment setter role defined — accountabilities, scripts, GHL training, lead handoff process
Team alignment — SEO, video, and content teams assessed and directed
Website audit — SEO health, conversion rate, messaging clarity
Contractor pipeline built in GHL — vetting criteria, onboarding, first cohort (3 minimum)
Education content hub — first 5 pieces live by end of September
Brand voice, tone, and style guide defined
Oct – Dec 2026Q4 2026
Pre-Launch & Readiness
Everything built. Pressure-test it, optimize it, get ready for volume.
+
Full end-to-end GHL test with live leads — all workflows verified
Appointment setter live — handling inbound, qualifying, booking confirmed estimates
Meta audiences built — custom audiences from homeowner list loaded, lookalikes generated
Ad creative produced — campaigns structured and ready, not yet at scale
Google Local Services Ads account verified and ready
SEO foundation complete — 15 content pieces live, keyword targeting active
Weekly KPI reporting delivered to owner every Monday
Feb – Mar 2027Official Launch
🚀 Go Live
Paid media on. Appointment setter handling volume. Salesmen running warm confirmed estimates.
+
Meta and Google campaigns active — targeting calibrated from day one
Target: 50–100 qualified leads/month, cost per lead under $75
Appointment setter booking 70%+ of qualified leads onto salesman calendar
Contractor pipeline handling first wave of matched and completed jobs
Estimate-to-close rate target: 25–30%
Apr – Jun 2027Q2 2027
Scale & Optimize
Double down on winners. Expand contractor roster. Build brand authority.
+
Increase Meta budget on proven campaigns — double spend on winners
Expand Google — display retargeting and YouTube pre-roll
Launch referral program — incentivize past customers to refer neighbors
Target: 150–250 leads/month, 50+ Google reviews at 4.5 stars
Contractor network at 10+ vetted and active
Top 3 organic rankings for core NJ deck keywords
Jul – Dec 2027Q3–Q4 2027
Full Throttle & Expansion
Supreme Deck Store is the dominant deck brand in NJ. Now evaluate expansion.
+
300+ leads/month — 40%+ from organic and referral channels
Full-funnel marketing across paid, organic, social, email, and referral
Evaluate geographic expansion — NY, CT, PA
Assess service expansion — screened porches, pergolas, railing, lighting, waterproofing systems
Year 2 budget and expansion plan presented and approved
The system will be ready well before February. If you decide to go earlier — the machine is on and waiting.
Customer Education

Educated leads close faster.

A homeowner who understands deck sizing, materials, and pricing before they call is a better lead. Realistic expectations, easier to quote, shorter sales cycle. Education is a pre-qualification tool.

  • How to measure your deck space — video + written guide
  • Deck material comparison guide — video + article
  • What affects deck pricing — video + infographic
  • Color and style gallery — visual lookbook
  • Available products and brands — product pages
  • How the Supreme Deck process works — video + page
  • Permit and HOA guide for NJ — written guide
  • Maintenance guide by material — written guide
  • FAQ — timeline, warranty, contractor vetting
  • Before & after project showcases — video + photo gallery
Content lives on the website Learning Center, YouTube, Instagram, Facebook, TikTok, and in GHL email and SMS nurture sequences.
KPI Dashboard

Weekly tracking. Monthly reporting updates.

Q3–Q4 2026
Monthly leads
Build phase
Cost per lead
N/A
Close rate
N/A
Appt setter booking rate
Training
Education content live
0 pieces
Vetted contractors
0+
Q1–Q2 2027
Monthly leads
0/mo
Cost per lead
Under $75
Close rate
25–30%
Appt setter booking rate
0% of leads
Education content live
0 pieces
Vetted contractors
0+
Q3–Q4 2027
Monthly leads
0+/mo
Cost per lead
Under $50
Close rate
30%+
Appt setter booking rate
0%+
Education content live
0+ pieces
Vetted contractors
0+
Lead ROI Calculator

Run your own numbers.

Supreme Deck Store currently generates leads organically but has no paid advertising infrastructure or system to scale and convert efficiently. This plan introduces paid media as a net new growth channel backed by a fully built CRM. The calculator projects revenue potential starting from 25 leads per week in the testing phase, scaling through each phase of the plan.

$
%
Testing Phase
100
leads / month (25/week min)
—
closed jobs / month
—
est. monthly revenue
Q1–Q2 2027 Scale
—
leads / month
—
closed jobs / month
—
est. monthly revenue
Q3–Q4 2027 Target
—
leads / month
—
closed jobs / month
—
est. monthly revenue
Monthly Revenue Comparison
Testing
—
Q1–Q2 2027
—
Q3–Q4 2027
—

Testing phase: 25 leads/week minimum (100/month). Q1–Q2 2027: 150 leads/month. Q3–Q4 2027: 250 leads/month. Close rate adjustable — default 25%. Actual results will vary based on lead quality, market conditions, and execution.

Compensation

Posted range: $70,000 – $120,000.
Target: $100,000 to start.

I lead with value, not promises. Hard work is non-negotiable. I'm a team player who maintains integrity at all costs — the GHL demo and this proposal before any agreement was in place speaks to that. The assets, relationships, and systems outlined above don't come with most hires. They're in place and ready to go. The ask reflects that.
This is an exclusive commitment. I don't work with competing deck contractors in New Jersey — not as an agency, not on the side. When this role is confirmed, Supreme Deck Store is the only deck business I'm working with in this market. That's not a policy. That's how I operate.
Base Salary
$100,000
Starting compensation. Clear path to $120K tied to performance.
Performance Bonus
$15,000
Up to $15,000 across three KPI-based triggers.
Year 2 Base Target
$120,000
Upon hitting Phase 3–4 milestones.
First Formal Review
6 Months
Performance assessment at the 6-month mark.
Lead volume exceeds 150/month consistently for 60+ days$5,000
Estimate-to-close rate hits 30%+$5,000
Marketing-attributed revenue crosses defined threshold$5,000
Immediate Next Steps

Available Q3 2026. Ready to move.

1
Week 1 — July 2026
Formal agreement and start date confirmed.
2
Week 1–2
Meet with SEO, video, and content teams — assess capabilities and bandwidth.
3
Week 1
GHL CRM full build begins — to spec, not demo.
4
Week 1–2
Appointment setter role defined — identify who owns it and begin training.
5
Week 2
Website audit — SEO health, conversion rate, messaging clarity.
6
Week 2–3
Begin contractor outreach conversations.
7
Week 3
Content calendar built for Q3–Q4.
8
Week 4
Weekly KPI reporting structure established and delivered to owner.
9
End of July 2026
30-day check-in with Jon — progress report.
Next Step

Guide us forward.

30 minutes. A direct conversation about the plan, the role, and how we move forward.

Schedule a Call

Opens scheduling page  ·  30 min  ·  Mon–Fri 10am–4pm ET